BW Architecture
Company Rebrand

This project was a complete rebrand for an architecture firm that needed to modernise its identity to reflect the company's evolution and growing position in the industry. The primary challenge was to create a new aesthetic that was both modern and bold, while also retaining a sense of familiarity with existing clients.

I addressed this by evolving the company's original geometric logo, re-arranging the shapes to create a minimalist city skyline that was more befitting of an architectural company. I also introduced a powerful red colour, in keeping with the RIBA red to create a more impactful and professional feel. The final brand identity and wordmark are now used seamlessly across all mediums, and the rebrand was met with strong praise from existing clients, helping to cement the business as a respected practitioner in the field.