g&tea
Brand & Packaging Design

This project involved creating the complete brand identity and packaging for G & Tea, a new range of gin and iced tea RTD beverages. My role was to develop a brand that would visually communicate the product's unique flavour profiles—evoking feelings of "sharp freshness" for the Lime & Mint and "warm sweetness" for the Summer Peach.

My work began with a full brand identity, which was then applied directly to the packaging, as the can would be the most important brand touchpoint. I also designed a corresponding "light" version for each flavour, ensuring a cohesive and recognisable product family while clearly communicating the difference to the consumer.