pharmica
landing page optimisation

This project focused on a strategic redesign of Pharmica's inhaler landing page, which was experiencing lower-than-desired conversion rates. My role involved a comprehensive UX audit of the existing page, analysing its layout, messaging, and calls to action. We also conducted competitor research and reviewed user behaviour data to identify key pain points and conversion roadblocks.

Based on our findings, I developed a new user-centric design that prioritised clear and concise messaging, streamlined navigation, and a more compelling user interface. This responsive layout was built to enhance trust and simplify the purchase journey on both desktop and mobile, leading to a marked improvement in user experience during initial testing.